By Peter Anderson
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14 May, 2024
“ …after more than a decade of successes, experimentation and growth in the genre’s top tier - the multi-faceted singer-songwriter has zeroed in on his truest sound with Rise and Fall. ” – Holler On the heels of his sixth No. 1 hit on the U.S. Country Aircheck/Mediabase Chart with lead single 'Cab in a Solo', Triple Tigers recording artist Scotty McCreery released his fifth studio album "Rise and Fall" last Friday. The North Carolina native knows all too well there’s a rhythm to life and a cycle of ups and downs. And right now, he’s on the upswing. “ I feel like we’re on the rise now, but I’ve fallen pretty low as well, ” McCreery admits. “I learned from every little part of that, and it helped me to know who I was as a person – let alone an artist. The rises and the falls helped craft these songs. They made this album what it is. I’ve been living with this record for months…it is more me than any I’ve ever made, and I’m so excited for the world to finally hear it,” added McCreery. “ Across the 13-track collection, McCreery exhibits his continued growth as a vocalist and songwriter, ” notes Holler , while Country Now calls it “ his best record yet, ” as Rise and Fall finds him exploring not only heartbreak but rowdy nights, nostalgia, faith, newfound joy, fatherhood and enduring love, resulting in a project full of insightful storytelling. The album was produced by McCreery’s longtime production team of Frank Rogers, Derek Wells and Aaron Eshuis. McCreery co-wrote 12 of the 13 songs on the album, which Billboard observes, “ Light-hearted fare such as ‘Stuck Behind a Tractor’ and ‘And Countin’’ mesh with heartbreak brushoffs such as ‘Lonely,’ the bluegrass-inflected album-closer ‘Porch’ and the faith-filled ‘Red Letter Blueprint. ’” It is available digitally as well as on CD and vinyl. In addition, Amazon is releasing a limited-edition forest green vinyl version of the album. “ I know every artist says it, but this is truly my favourite album I’ve made so far ,” shares McCreery. “ I wanted to create an album that reflected the music I grew up on and wasn’t chasing trends. So, I brought several of my songwriting buddies to the mountains of North Carolina to sit down and write a full-on country album that told a story, start to finish, and spoke to my soul. We’ve been performing most of the album live on the road and the response from the audiences has been overwhelming. I’m excited for everyone to finally hear Rise and Fall.” Now 30 years old and a seasoned country music veteran selling out concerts across the globe with six No. 1 hits under his belt, McCreery is also a dedicated husband and father, welcoming a son named Avery in 2022, whose impact on the singer is highlighted in several songs on the album. Recently, he even celebrated the milestone of all milestones for a guy who grew up on Randy Travis, Johnny Cash, Dolly Parton and Ronnie Milsap; he was invited by his musical hero Garth Brooks to become the newest member of the iconic Grand Ole Opry. McCreery was just welcomed into the Opry family last month by two more of his heroes, Josh Turner and Randy Travis. For more information on the album and Scotty, please check out his website & socials: - ScottyMcCreery.com | Facebook | X | Instagram | TikTok Image above (c) Jeff Ray